General Growth Properties
A highly visible and easily recognizable logo as part art of an overall re-branding campaign. Signs were needed to reflect the new identity and update its visibility for a high traffic application.
7′ 6″ x 57′ 1″ overall. 4′ 0″ internally lit channel letters flush mounted to custom cut aluminum panels.
The logo, developed by Signs Plus in Fall 2011, was accepted by the client and transformed into clean, effective signage that would be visible from I-5.
The main ID sign faces I-5 from the south elevation, with a smaller secondary sign facing west.